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January 24, 2022

Harvest Hosts Affiliate Program: Making Partners Feel At Home Through The Everflow Platform

This case study details how Harvest Hosts, an emerging RV vacation brand, created a thriving affiliate program with the help of payout, creative, coupon, and email segmentation features in the Everflow platform.

December 16, 2021

Everflow And Google Ads Search: Igniting The Power Of Both Platforms

It's no secret that Google Ads is an extremely useful tool for demand generation. However, on its own, it presents myriad challenges including delayed reporting and significant data limitations. This case study examines how pairing the platform with Everflow solves these issues, transforms GADS' functionality, and allows for improved SEM performance.

December 15, 2021

Guest Post | 2022 Marketing Trends: One Strategy to Rule Them All

As the marketing industry increasingly veers away from third-party cookies, we're seeing "old school" strategies step further into their power. When executed with skill and intention, email marketing is one of those tried-and-true methods of promotion that yields results regardless of the innovative marketing technologies that arise into the space. Check this post from Taylor Proctor for reasons you may want to focus your efforts on email in 2022.

November 17, 2021

Adam Westreich on “How To Launch New B2B Affiliate Programs”

There are unique challenges that affect B2B affiliate programs that we don’t see as prevalently in other verticals. Adam Westreich of Westreich Consulting has found his niche in the B2B affiliate space, and shared ideas about how to overcome some of those challenges during a fireside chat. In this post, we share a few key tips from Adam for cutting friction for your affiliates while ramping up your program performance.

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