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August 5, 2022What Most Marketers Don't Know About Scaling Affiliates with Thomas McMahon
Everflow's VP of Marketing Michael Cole shares his thoughts following his sit-down with Thomas McMahon of ClickBank. They discuss the operational steps they recommend for customers that allow affiliate programs to drive 30% of their sales.
July 21, 2022Leveraging Long Tail Keywords To Drive eCommerce Traffic with Pierre-Olivier Danhaive
Everflow's VP of Marketing Michael Cole shares his thoughts following his sit-down with Pierre-Olivier Danhaive of Verbolia. They discuss how eCommerce businesses should be using long-tail keywords to grow traffic online.
July 21, 2022Leveraging The Creator Economy To Drive Results with Evan Heby
Everflow's VP of Marketing Michael Cole shares his thoughts following his sit-down with Evan Heby of Tipalti. They discuss the interesting and complex relationships between brands and influencers in today's creator economy. Additionally, in this discussion, they examine what incentivizes top creators and how a business should go about finding the right talent to represent their product or service.
June 29, 20225 Ways Coupon Extensions Take Affiliate Program Revenue (And How To Protect Your Profits)
While coupon extensions are searching for the best deal, they are simultaneously causing havoc in your affiliate program through actions like poaching revenue from your other hardworking affiliates, ruining your promotional efforts, and killing your margins. In this article, we'll break down how you can protect your revenue from popular extensions like Honey and Capital One Shopping with the help of Everflow technology and the amazing tech at clean.io.